A lot of businesses even today love using flash banners owing to their attractiveness. These interactive ads are sure to extinct completely, soon. There are several reasons for the same. Many businesses have realized the fact and have started converting flash banners to html5, static banners and animated GIF banners etc. Before detailing the upsides and pitfalls of these alternatives, let us see why Flash ads are not going to stay in the web anymore.
Flash ads are in fact made using Adobe Flash which features complex animations, videos and audios. This got huge preference earlier as the technology was highly interactive and created a complete multimedia experience. However, the glory enjoyed by Flash seems to wane as almost all prominent advertisement placement platforms as well browsers have started to repel Flash away. As far as the perspective of technology is concerned, Flash has become outdated. It fails to work seamlessly on all the modern devices. Also another issue is that bugs in Flash make it easily venerable to hacking. Designers find designing Flash content uncomfortable as it was in fact created earlier solely for desktops and hence the limitations on mobile devices are obvious.
Alternatives developed for this is performing great and this is good news for businesses and everyone involved in designing. Some of the most commonly used substitutes that are taking over are illuminated below along with their unique positives and negatives.
Static banner ads
This is something that you see too often these days. They are simple and clickable web images and don’t have any animation in it. Such banner ads have been there ever since the use of internet actually started. Now also they are effective and serving their purpose well.
It is easy to make static banners. Moreover they load very fast. Static banners are efficient in effortlessly communicating simple call to actions. Especially, when you are trying to cross sell, up sell or simply market to those who are already acquainted with your brand, these types of ads can be super-effective. You can provide an incentive or simply put a reminder; they will click.
Static ads have limited space which means when it comes to communicating complex messages, they fail. Absence of animated or interactive features make them least eye-catching. No matter how creative the wordings and graphics are, unless there are any vibrant interactions, keeps audience glued or at least interested is least feasible.
Animated GIF banners
GIF stands for Graphics Interchange Format. They are compressed images that are popularly supported for web. These are animated and are even capable of featuring silent and short video clips. GIFs normally play without any inputs from users which make animated GIF banners a widely preferred choice.
Using animated GIF banners provide an experience very closer to a video and it’s very engaging. Without even any extraordinary technical skills, you can easily create them. Many applications are there for the same and even many online websites provide the facility.
GIFS may not animate in certain devices and apps. Also, the size of files can be large making the loading speed lesser. When it comes to colour palettes, GIFs are limited when compared to the static banners; they may not display vibrant images.
HML5 banner ads
There is a huge scope for html5 vs. flash banner ads comparison. Unlike Flash, web codes are used to generate HTML5 banners and they can accommodate text, audio, images and video. As HTML5 files are not self-contained and built using code, it is possible to optimize them, responsively and dynamically so as make it possible to view them on all types of devices.
When compared to swf files, HTML5 files are larger. However, as they are built using codes that browsers can easily understand, they load faster than GIF images. And the best thing is that ads done with HTML5 look perfect, regardless of the devices being used.
In a nutshell, you can make the web look flashy without actually using it. Engaging, innovative and compelling ads can still be created using an alternative to adobe flash animation. You just have to associate with the right service provider.